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AI ROI and the Missed Opportunity to Redesign the Workday

  • Writer: Dee C. Marshall
    Dee C. Marshall
  • Sep 22
  • 3 min read

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Billions Invested. ROI Still Missing.

Organizations are investing billions in artificial intelligence. McKinsey reports that 78% of companies say they’re using AI in at least one function, and global AI spending surpassed $40 billion in 2025 (MIT).


But here’s the paradox: while technology is collapsing tasks that once took weeks into hours — and hours into minutes — many workplaces are still operating on professional standards created over 100 years ago.


The 8-hour workday was designed in the industrial era. Today, many professionals routinely work 10 or 12 hours. Yet with AI enabling employees to work quicker, smarter, and more efficiently, the question is unavoidable: why are companies still structuring work as if nothing has changed?


Outdated Standards, Modern Tools

AI is designed to reduce repetitive, redundant, low-value tasks and free employees for higher-value, more meaningful work. Yet organizations still measure productivity by “time in seat” — an outdated metric that doesn’t reflect the realities of the modern workplace.


The result?

- Burnout and brain fog from long hours.

- Retention challenges as employees push back on outdated workplace norms.

- Generational disconnects, with Millennials and Gen Z rejecting rigid standards that no longer make sense.

- Missed ROI on AI investments because efficiency gains aren’t matched by organizational redesign.


The Disconnect That Costs Companies

The ROI on AI isn’t just about speeding up tasks — it’s about rethinking the workday.

If an employee can complete their core work in six hours instead of eight, what’s the organizational response?

- Force employees to fill the remaining time with busy work?

- Or redesign roles, expectations, and FTE models to match the new reality?


Too many companies choose the former. And that’s where ROI disappears. AI creates efficiency, but organizations fail to capture it because they haven’t modernized the way they structure work.


The Future-Ready Opportunity

The companies that will lead the future of work will use AI not just to optimize tasks, but to redesign time itself.


That means:

a. Reevaluate what a full-time equivalent (FTE) looks like in an AI-enabled workplace.

b. Rethink outdated professional standards like the 8-hour day.

c. Explore new ways to reinvest “freed-up time” — whether into innovation, efficiency, or trust-building with employees.


This isn’t about working less. It’s about working smarter, and aligning workforce design with the reality of modern tools.


The Bottom Line

AI can collapse weeks of work into minutes. But if organizations continue to operate with 100-year-old workplace standards, the ROI will always fall short.


The true opportunity is to leverage AI as a people-first strategy — freeing employees from redundant work, reducing burnout, and rethinking how time and talent are structured.


At AI Training Plus, we call this principle Free by Three™ — the idea that when you reduce redundant, low-value work, you free your people by 3:00 PM. Leaders then have a choice: reinvest that time into efficiency gains, redesign FTE models, or give it back to employees as a trust-building benefit. Either way, the ROI of AI is fully realized when we rethink how we structure the workday.


On the People Side of AI,


ABOUT AI TRAINING PLUS

AI Training Plus is a workforce transformation partner helping organizations adopt AI through people-first, performance-driven training solutions. Recognized as the category leader on The People Side of AI, we help leaders drive adoption, retention, and ROI.

 
 
 

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